I attempted to create a website layout and logo in the most simple style I could envision. I am often drawn to websites that use extremely simple layouts, such as apple.com. This simplistic style allows the content to shine through and gives the consumer a feeling of control over how they are navigating the website.
My logo is representative of this simplistic thinking. I began with the two words “The Tempest” and used the various tools in Adobe InDesign to move and shape the words. I chose the Herculanum for the logo because it reminded me of older writing on scrolls written hundreds of years ago. I aligned the logo to the top left of the window due to the off-centered style of the logo; when placed in the center of the screen, it did not appear to be centered. The dip of the letter “M” in “Tempest” allowed me to lower the word “The” into the larger word “Tempest” which gave a unified look to the logo instead of just two words. I also chose to be repetitive in my font choice by using the Herculanum font throughout the headings of each main page for the site. I chose center alignment for the headings and placed them at the 1/3 mark of the page size, equidistant from each edge of the page. I then aligned both the image box and the paragraph box to the sides of the headings, as well as aligned their inside edge to the center of the headers. This created equal proximity between the boxes. I believe my website layout is a good starting point to base our class Shakespeare website upon. Though not artistically innovative, this site layout provides the user a clean, easy to understand, simple way to navigate the content of Shakespeare.
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I plan to use longer shots in each frame, specifically scenes 3, 4 and 5. I also plan to attempt a time-lapse of my drive to Belmont and finding a parking spot in scene 2.
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